Friday, January 16, 2009

The Internet of Things will happen, and will be different

The technology to build the pervasive interent is falling into place as we speak. These technologies are real and becoming part of devices today.

I like the Intel Atom CPU , the Nokia NoTA , Websphere and Microsoft .NET framework for example. With these tools, expect the "things" to become "platforms" for content.

The format of the "things" (e.g. small screen and touch) , ther network connect (e.g. costly and poor) the places they are used (e.g. cars and Starbucks) will change the content, in the same way the Internet of 17 inch color screens and broadband changed to content from the Internet of CGA and dial up.

Content will change, new media will emerge on new platforms. This has happened before.

Let us not forget the Olsen Twins got rich not from the TV show, but from the "Direct to DVD" movie industry and a distribution deal with WalMart. The Olsen's may be a small niche of the entertainment industry, but a niche with three commas in its commercial value is pretty nice.

Considering the media of things, I think the content will skew to short segments, suitable for bus rides or waiting in line. My bet is something like the old SNL "Mr. Bill" series, "Celebrity Death Match" or some YouTube favorites like "Two Hot Girls in a Shower" or "Gorgeous Tiny Chicken Machines Show" and of course, "RocketBoom" None of these will get the third comma, but they might well get two commas in their net worth.

Lawrence Ricci
www.EmbeddedInsider.om