It seems almost every pitch of every value proposition of every website is based on locating pizza shops. OK, I guess the iPhone took this up a notch to Calamari. But pause to think: is the total value of Web 2.0 limited to the advertising budgets for Pizza? Are we in some form of “Irrational Exuberance”If I want to buy Pizza I look at the magnet on my refrigerator, or stop at the shop on the way to the party. Web has nothing to do with my Pizza buying.
I think the value will be found in deeper values then commerce. The value will be Social affiliation, linked to the objects we use to show or place in social groups. Flashing Bluetooth ear sets may evolve to jewelry. Our new ego-mobile may link us to other ego-mobile owners directly, bypassing, or more like augmenting, the owners group website. Our home may be wired into our homeowners association. Our sports team poster may evolve to a ‘digital picture frame’ with shared content from the players and fans we know.
We need to go past the internet we see through a 17 inch diagonal monitor. It will be the internet that follows us to work, to play. We need the internet that knows where we are and what we are doing- and most important –what we will need
Lawrence Ricci
www.EmbeddedInsider.com
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